Creation of personas.

Based on my research, i chose to focus primarily on "the amateur" persona.

Problem statement:

The average person who starts BJJ stops between 3 and 6 months.They stop after making major commitments, such as buying various kimonos and training almost every day. Through these interviews, I wanted to understand who these people are and what drives them to stop.

Discover phase

The user surveys and interviews I conducted were important in determining our target audience and understanding the motivations of our users. In the event, 60 questionnaire responses and 5 interviews provided us with key information.

Key informations
  • People who give up have little interest in sport.
  • They'll do nothing but show up.
  • They expect to be guided.
View documents (project in french)

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