Problem statement:

The average person who starts BJJ stops between 3 and 6 months.They stop after making major commitments, such as buying various kimonos and training almost every day. Through these interviews, I wanted to understand who these people are and what drives them to stop.

Discover phase

The user surveys and interviews I conducted were important in determining our target audience and understanding the motivations of our users. In the event, 60 questionnaire responses and 5 interviews provided us with key information.

Key informations

• People who give up have little interest in sport.
• They'll do nothing but show up.
• They expect to be guided.